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Having the opportunity to work on a storied company that's so connected to my hometown of Hamilton was very rewarding. The brand needed a bit of a shot in the arm heading into a recruitment campaign and the Pan Am Games provided such an awesome forum to provide that. The results far exceeded anyone's expectations. And from there, we kicked off our recruitment campaign directing potential employees to a cool site showing how being part of the ArcelorMittal Dofasco team is helping to make the community, and the world, a better place.